3M are one of the world’s leading providers of hearing protection equipment; supplying loud workplaces with state of the art hearing protection equipment, including ear defenders used at airports across the world. In 2013 3M started supporting Action on Hearing Loss. As part of this partnership 3M have taken part in a number of fundraising events, including hosting a charity fireworks display and climbing the iconic BT Tower in London.
In addition, 3M have chosen to set up a cause related marketing initiative with their kid’s ear defenders, which are designed to protect children's hearing when exposed to loud noise, such as concerts, festivals and firework displays. 3M are donating £1 to Action on Hearing Loss for every pair sold.