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      Why we are campaigning for subtitles

      There are 7.5 million subtitle users in the UK, but the regulator’s latest report demonstrates that access to subtitles on on-demand services is not sufficient to meet demand on any platform or device.

      • 69% of on-demand services don’t provide subtitles on their own website
      • 67% don’t provide subtitles on set-top boxes (such as Freeview and Sky Q) or streaming sticks (such as Amazon Fire or Google Chromecast)
      • 74% have no subtitles on mobile apps
      • 86% don’t provide subtitles on connected TVs
      • 95% have no subtitles on games consoles

      We know how popular subtitles are: 16% of content watched on linear TV is done so with subtitles and over two million programmes (20%) are watched with subtitles on the BBC iPlayer every day.

      I just want to watch TV like everyone else
      ''Thousands of people like me rely on subtitles to follow dialogue and plot. On demand and streaming services are now becoming more and more the normal method of viewing TV, but almost all of this is not accessible.
      And we aren’t just missing out on subtitles. We’re missing out on cosy nights in with our friends and family.Conversations in the office and on social media. ‘Binge watching’ the latest series that everyone else is talking about. So it’s not just the subtitles we’re missing – we’re missing out on what everyone else takes for granted."
      Kim, hearing aid user

      Progress on pause report

      A new report about the needs of people who rely on subtitles and their experiences of using on-demand services.

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