We know how popular subtitles are: 16% of content watched on linear TV is done so with subtitles and over two million programmes (20%) are watch with subtitles on the BBC iPlayer every day.
However, our Progress on Pause report (2015) demonstrates that a lack of on-demand subtitles is excluding and isolating people with hearing loss:
- 87% have started to watch a programme on-demand and found that it had no subtitles.
- 71% feel they’ve missed out on, or been left out of, conversations with their friends or family because of a lack of subtitles on on-demand services.
The provision of subtitles hasn’t kept up with technological developments, and while broadcasters are required to meet quotas for subtitles on their traditional television channels, as yet there are no such quotas for video-on-demand services and the level of provision is patchy and extremely poor – although there is hope that this will change following our Subtitle it! campaign win.