“Legitimate Interests” means the interests of our organisation in achieving our aims. For example, we have an interest in communicating with our supporters to provide information on our work helping those confronting deafness, tinnitus and hearing loss and how to support our life-changing work, including fundraising, campaigning and volunteering.
When we process your Personal Information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate interests do not automatically override your interests - we will not use your Personal Information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law)
If you have any concerns about the processing of your Personal Information based on our legitimate interests, you have the right to object. For more information on your rights, please click here.