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      Lawful Bases

      Data Protection law says that we must have a ‘lawful basis’ to use your Personal Information. There are 5 lawful bases that we might rely on depending on why and how we are using your information, which are described below.

      Lawful Basis


      When this is likely to apply

      Consent You have given your Consent to the processing of your Personal Information for one or more specific purposes  If you take an action to agree or confirm you are happy with our use of your data – this may be clicking a button, replying to an email, or by providing us with your information. 
      Legitimate Interests 

      If Action on Hearing Loss has a genuine and legitimate purpose to process the Personal Information, unless this is outweighed by harm to your individual’s rights, interests and freedoms. 

      Click here to find out more about what we mean by Legitimate Interests.

      If we feel we have a “Legitimate Interest” in using your information, as long as this does not unfairly go against what is right and best for you. If we rely on our legitimate interest, we will tell you what that is and you have the right to object. 
      Contractual  Processing of Personal Data is necessary for the performance of a contract with you or to take steps that you request before entering into a contract (e.g. to supply goods or services you have requested).     If we need your Personal Information to provide a service to you, or to provide or deliver a product to you, or for any other contract we may have with you. 
      Legal Obligation  Processing of Personal Data is necessary for Action on Hearing Loss to comply with a legal obligation. If we have to use your Personal Information in a certain way, or share it with another organisation, to comply with the law.
      Vital Interests  Processing of Personal Data is necessary to protect your vital interests.   If we need to use your Personal Information to protect your life.