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      Our strategy Transforming Lives

      Our strategy is to transform the lives of people with deafness, tinnitus and hearing loss by: changing the way people think, feel and act; supporting more people across the UK; speeding up the development of new technology; and working harder to find treatments for all types of hearing loss and tinnitus.

      Our strategy, Transforming Lives, is comprised of four objectives to deliver the goals of our charity and runs until 2023. It also includes one additional objective to ensure that our work is based on the foundation of a strong charity.

      Our strategic objectives

       

      Towards a Cure

       

      Better Technology

       

      Independent Lives

       

      Changing Attitudes

      Find treatments for all types of hearing loss and tinnitus

      Make technology more available and accessible to everyone

      Ensure more people have the information and support to live fulfilling, independent lives.

      Ensure the lives of people with deafness, tinnitus and hearing less are less limited by society.

      •  More research investment
      • More clinical trials
      • The first treatments.
      • More products launched
      • Greater use of technology
      • mainstream tech more accessible.
      • Threat of cuts to services averted
      • More people supported
      • Better Care and Support.
      • Society's attitudes challenged
      • Key issues affecting wellbeing tackled.
       

      A stronger charity

      More people supported, more impact, increased efficiency and income, with wider involvement.

       

      Download our new strategy: Transforming Lives


      To read the full findings and recommendations from our report, please download Transforming Lives.