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      Equality and public attitudes

      Our research shows that people who are deaf or have hearing loss often feel labelled or limited by attitudes in the workplace or when using everyday services.

      By: Tom Bailey | 09 October 2017

      Findings from opinion poll research we commissioned show that the general public isn’t concerned with the stigma attached to deafness and hearing loss, or about the rights of people who are deaf or have hearing loss.


      But what improvements do people who are deaf or hearing loss want to see in these areas? To find out, and to help shape our new five-year strategy, we asked them, through online surveys and a series of focus group sessions.


      They told us that to improve accessibility of services, changing public attitudes towards deafness and hearing loss was the top priority. When asked to say how and when they felt limited or labelled, they said that television and radio, leisure activities and GP and other NHS services should be priority areas for our future campaigning and influencing work.


      We also interviewed representatives from eight major UK charities to gain a better understanding of what works and what doesn’t work when planning large-scale campaigns to change public attitudes and improve access.


      The interviewees emphasised the importance of clear campaign aims and simple messaging that’s easy for the public to understand. Other charities’ experiences made clear to us that major changes to public attitudes take time. It’s important, too, to be realistic about what we can and can’t achieve.

      Whatever our path, the findings and insights from this research will be invaluable in helping us shape our future work in the years to come.

      Recent Posts

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      Ewen Stevenson, Chief Financial Officer of RBS began to lose his hearing at 40. He tells us how it affected him and how he overcame it.

      By: Ewen Stevenson
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      Nearly everyone uses headphones, including our children. But what do we know about the long-term effects? And should we be doing more to protect our hearing? Richard Whitaker, an Acoustic Consultant, tells us more.

      By: Richard Whitaker
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      Jennifer is from York. She has a daughter, a partner, and works as a Business Coordinator. She’s had hearing loss since birth and wear two hearing aids.

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      Tackling the loneliness of hearing loss - putting the business case

      Loneliness costs businesses £2.5bn a year. Our Director of Policy and Campaigns, Roger Wicks, makes the link between hearing loss and loneliness, and suggests changes to support employees.

      By: Roger Wicks
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      Recent Posts

      Open for business

      Ewen Stevenson, Chief Financial Officer of RBS began to lose his hearing at 40. He tells us how it affected him and how he overcame it.

      By: Ewen Stevenson
      15 February 2018

      Are headphones damaging our hearing?

      Nearly everyone uses headphones, including our children. But what do we know about the long-term effects? And should we be doing more to protect our hearing? Richard Whitaker, an Acoustic Consultant, tells us more.

      By: Richard Whitaker
      09 February 2018

      Three reasons I hid my disability at work, and how employers can (and should) help change things

      Jennifer is from York. She has a daughter, a partner, and works as a Business Coordinator. She’s had hearing loss since birth and wear two hearing aids.

      By: Jennifer Stanley
      17 January 2018

      Tackling the loneliness of hearing loss - putting the business case

      Loneliness costs businesses £2.5bn a year. Our Director of Policy and Campaigns, Roger Wicks, makes the link between hearing loss and loneliness, and suggests changes to support employees.

      By: Roger Wicks
      12 January 2018