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      Equality and public attitudes

      Our research shows that people who are deaf or have hearing loss often feel labelled or limited by attitudes in the workplace or when using everyday services.

      By: Tom Bailey | 09 October 2017

      Findings from opinion poll research we commissioned show that the general public isn’t concerned with the stigma attached to deafness and hearing loss, or about the rights of people who are deaf or have hearing loss.


      But what improvements do people who are deaf or hearing loss want to see in these areas? To find out, and to help shape our new five-year strategy, we asked them, through online surveys and a series of focus group sessions.


      They told us that to improve accessibility of services, changing public attitudes towards deafness and hearing loss was the top priority. When asked to say how and when they felt limited or labelled, they said that television and radio, leisure activities and GP and other NHS services should be priority areas for our future campaigning and influencing work.


      We also interviewed representatives from eight major UK charities to gain a better understanding of what works and what doesn’t work when planning large-scale campaigns to change public attitudes and improve access.


      The interviewees emphasised the importance of clear campaign aims and simple messaging that’s easy for the public to understand. Other charities’ experiences made clear to us that major changes to public attitudes take time. It’s important, too, to be realistic about what we can and can’t achieve.

      Whatever our path, the findings and insights from this research will be invaluable in helping us shape our future work in the years to come.

      Recent Posts

      Victoria runs Marathon for mother who lost hearing in operation

      Victoria Briand is taking on the London Marathon this Sunday to raise funds for Action on Hearing Loss. The mum-of-three is taking on the big challenge after her mother was diagnosed with a brain tumour and lost her hearing following lifesaving surgery. Since, their entire family’s lives have changed forever. Read Victoria’s touching story in her own words.

      By: Victoria Briand
      19 April 2018

      Jackie Edwards, 60, runs Marathon

      Being a busy grandmother-of-eight hasn’t stopped Jackie Edwards, 60, from taking on 26.2 miles that is the London Marathon this weekend. Hailing from Evesham in Worcestershire, Jackie has been deaf since the age of four and now wears two hearing aids. By running the marathon with her daughter, Bev, Jackie hopes to raise vital funds for Action on Hearing Loss, a charity that is close to her heart.

      By: Jackie Edwards
      18 April 2018

      The latest in hearing aid evolution

      Hearing aids have been around since the 18th century. From the earliest ear horns, they have evolved into what we see today – high tech digital hearing aids. These devices can carry out thousands of digital processes to try and ensure the sound quality is of the highest standard for their users. However, they are still far from perfect, so what comes next? Jesal Vishnuram, our Technology Research Manager, explains.

      By: Jesal Vishnuram
      16 April 2018

      Getting medicines into the inner ear and improving hearing tests – new grants for hearing research

      We’ve awarded new grants through our Flexi Grant scheme, which provides small grants to researchers around the world to support a variety of activities that benefit hearing research as well as people with hearing loss or tinnitus. Tracey Pollard, from our Biomedical Research team, tells us more.

      By: Tracey Pollard
      12 April 2018

      Recent Posts

      Victoria runs Marathon for mother who lost hearing in operation

      Victoria Briand is taking on the London Marathon this Sunday to raise funds for Action on Hearing Loss. The mum-of-three is taking on the big challenge after her mother was diagnosed with a brain tumour and lost her hearing following lifesaving surgery. Since, their entire family’s lives have changed forever. Read Victoria’s touching story in her own words.

      By: Victoria Briand
      19 April 2018

      Jackie Edwards, 60, runs Marathon

      Being a busy grandmother-of-eight hasn’t stopped Jackie Edwards, 60, from taking on 26.2 miles that is the London Marathon this weekend. Hailing from Evesham in Worcestershire, Jackie has been deaf since the age of four and now wears two hearing aids. By running the marathon with her daughter, Bev, Jackie hopes to raise vital funds for Action on Hearing Loss, a charity that is close to her heart.

      By: Jackie Edwards
      18 April 2018

      The latest in hearing aid evolution

      Hearing aids have been around since the 18th century. From the earliest ear horns, they have evolved into what we see today – high tech digital hearing aids. These devices can carry out thousands of digital processes to try and ensure the sound quality is of the highest standard for their users. However, they are still far from perfect, so what comes next? Jesal Vishnuram, our Technology Research Manager, explains.

      By: Jesal Vishnuram
      16 April 2018

      Getting medicines into the inner ear and improving hearing tests – new grants for hearing research

      We’ve awarded new grants through our Flexi Grant scheme, which provides small grants to researchers around the world to support a variety of activities that benefit hearing research as well as people with hearing loss or tinnitus. Tracey Pollard, from our Biomedical Research team, tells us more.

      By: Tracey Pollard
      12 April 2018