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      Northern Ireland scoops award for digital innovation

      Our #dontlosethemusic campaign took first place at the Dani Awards this month, which showcase and celebrate the best digital industries in Northern Ireland.

      Northern Ireland scoops award for digital innovation at the Dani Awards
      Northern Ireland scoops award for digital innovation at the Dani Awards
      Claire Lavery, Director of Action on Hearing Loss Northern Ireland, and Gabriel McManus, Operations Manager, attended the glittering black tie event at Queen’s University where the charity scooped first place in the Not for Profit category. 

      The Don’t Lose the Music campaign aims to inform young people in Northern Ireland about the risks of over-exposure to loud music and educate them about protecting their hearing. Between June and August, we recruited more than 85 volunteers to give out earplugs and encourage concert-goers to get involved on social media.

      The award recognised the wide range of digital techniques used to raise awareness of the campaign, including the use of a Facebook Messenger Chatbot, user generated content and Instagram. The campaign had a total reach of 71,600 on social media and generated press coverage across multiple major publications and radio stations in Northern Ireland. 

      Claire Lavery, Director at Action on Hearing Loss Northern Ireland, said: “We’re delighted that our digital innovation has been recognised in Northern Ireland and we would especially like to thank volunteers Stephen McGill and Tasha Henderson who shared their expertise and created a fantastic teaser video for the campaign. We’re continuing to use the #dontlosethemusic theme to encourage young people in Northern Ireland to protect their hearing and we are looking forward to returning to the concerts this summer – watch this space!”