The campaign took place in Belfast from June to September 2018 where volunteers attended 16 major concerts to give away earplugs and encourage music lovers to look after their hearing.
86 volunteers handed out over 9,000 earplugs and 8000 rainproof branded ponchos at Belsonic, CHSq and Belfast Vital, raising over £16,000 in donations. Many volunteers helped out at multiple concerts over the summer and, of those who volunteered, 10% have committed to staying on as regular volunteers.
Volunteers encouraged the public to take photos with the charity’s giant pair of headphones and bright pink photo frames and to share the campaign online by using the #dontlosethemusic hashtag.
Two volunteers provided invaluable support to the campaign: Stephen McGill created a unique code for the public to take part in a hearing loss quiz on Facebook Messenger, and Tasha Henderson created a video to promote the campaign on social media.
The campaign earned widespread media coverage in Northern Ireland, with several people volunteering to share their personal stories of tinnitus caused by attending concerts or gigs.
As well as being nominated for an Award, Action on Hearing Loss have also been invited to showcase the campaign at the Association of Association Executives’ UK & Ireland Congress this month.
Action on Hearing Loss estimates that four million young people are at risk of hearing damage from over amplified music and 50% of people aged 18-24 have experienced tinnitus.