With noise levels in some of the popular restaurants topping over 90db on busy nights, which is the equivalent of eating next to a motorcycle or lawnmower, a survey of 1,200 people revealed that over 43% of potential diners have opted to get a takeaway instead of going out for a meal. 91% stated that they wouldn’t return to a noisy place.
As part of its Speak Easy campaign the charity is now urging members of the public to take decibel readings at restaurants using a free app* and proactively give feedback to restaurants on their noise levels, either by contacting them directly or by leaving reviews on sites such as Trip Advisor to help others decide if the venue is suitable for them.
Paul Breckell, Action on Hearing Loss Chief Executive said: “These results demonstrate the business case for restaurants putting some real consideration into their acoustics. There are over 11 million people in the UK have some degree of hearing loss and they are beginning to spend money elsewhere. Everyone loves going out for a meal but with an increasing variety of takeaway options and the intrusive background noise levels exacerbated by fashionable hard surfaces, it’s no wonder customers are opting to stay in. It’s entirely reasonable for customers to expect to hear companions sat opposite them.”
Paul continued: “We have contacted the top names in the industry offering our advice on the ways of getting noise levels down, but despite overwhelming evidence that noisy venues are increasingly becoming a customer turn-off there still seems to be a lack of interest, so I would urge customers to make themselves heard. Join our #DecibelSquad to leave online reviews of your dining experience so that owners and chains can start to take heed of the need to take noise off the menu.”
The online survey of 1,200 members of the general public also found that the optimum acoustic environment for eating out for 70% of people was some conversational buzz and a low level of background noise at a level which enabled them to still hear their companions.
An earlier report by the charity also found that 79% of people surveyed had left a restaurant early, which means that diners might be skipping dessert and spending less due to excessive background noise.
The charity has also produced a guide for restaurants which outlines cost effective ways to be more accessible to customers with hearing loss, from reducing the volume of background music, using soft furnishings that better absorb sound to investing in acoustic treatments.
*The decibel app, the app we recommend using is Decibel 10 for iPhone and Android.
Simulation of a restaurant before and after an acoustic treatmentWe have developed a simulation of what it sounds like in a typical 80-seater restaurants before and after it had had a basic acoustic treatment. The purpose is to demonstrate to the restaurant industry that small changes to acoustics can make a big difference to the ability of guests to hear each other and enjoy a conversation.
An ‘acoustic treatment’ is anything designed to reduce noise levels within a space, either by absorbing sound or spreading it out. In our virtual restaurant, attractive sound-absorbing panels have been hung from the ceiling (see images below).
In each clip you will hear the same conversation between Chris and Charlotte discussing the menu. The best way to experience the difference is by using quality headphones at a comfortable, consistent level for both clips and by listening to clip 1 followed by clip 2.
View ‘before’ image of restaurant
- Reverberation time (the length of time it takes for a sound to stop bouncing around):
- 3.3 seconds
- Decibel level: 92.8 Decibels
View ‘after’ image of restaurant with acoustic treatment in place
- Reverberation time: 0.7 seconds
- Decibel level: 80.8 Decibels
We would like to thank the acoustics team at WSP for creating these sound simulations in support of the Speak Easy campaign.
Contact for media enquiries:
Gorki Duhra, Senior PR Officer, telephone: 020 7296 8057, out of hours: 07944 038 635 or email: firstname.lastname@example.org. Follow Action on Hearing Loss on Twitter @hearinglosspr
Notes to Editors
· Decibel readings taken on Wednesday 30 August 2017 from a selection on top restaurant chains are available upon request.
· The decibel app, the app we recommend using is Decibel 10 for iPhone and Android.
· The survey polled 1200 people from the general public between 3 February 2017 and 6 February 2017, across the UK – A breakdown of the survey results are available upon request, including gender, age and location.
· Action on Hearing Loss Speak Easy Campaign Pack is available to download via https://secure.actiononhearingloss.org.uk/ea-action/action?ea.client.id=1783&ea.campaign.id=59599&ea.tracking.id=WebCampaignPage&_ga=2.103026505.898529152.1505210412-817295836.1496411536