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      Equality and public attitudes

      Our research shows that people who are deaf or have hearing loss often feel labelled or limited by attitudes in the workplace or when using everyday services.

      By: Tom Bailey | 09 October 2017

      Findings from opinion poll research we commissioned show that the general public isn’t concerned with the stigma attached to deafness and hearing loss, or about the rights of people who are deaf or have hearing loss.


      But what improvements do people who are deaf or hearing loss want to see in these areas? To find out, and to help shape our new five-year strategy, we asked them, through online surveys and a series of focus group sessions.


      They told us that to improve accessibility of services, changing public attitudes towards deafness and hearing loss was the top priority. When asked to say how and when they felt limited or labelled, they said that television and radio, leisure activities and GP and other NHS services should be priority areas for our future campaigning and influencing work.


      We also interviewed representatives from eight major UK charities to gain a better understanding of what works and what doesn’t work when planning large-scale campaigns to change public attitudes and improve access.


      The interviewees emphasised the importance of clear campaign aims and simple messaging that’s easy for the public to understand. Other charities’ experiences made clear to us that major changes to public attitudes take time. It’s important, too, to be realistic about what we can and can’t achieve.

      Whatever our path, the findings and insights from this research will be invaluable in helping us shape our future work in the years to come.

      Recent Posts

      Apple Airpods

      Is Apple becoming more accessible? Apple have recently announced that their Live Listen feature that is available on their Made for iPhone hearing aids, will now be made available for their wireless Airpod earphones in their next software update. So what does this mean for people with hearing loss? Jesal Vishnuram, Technology Manager, tells us more.

      By: Jesal Vishnuram
      12 July 2018

      Protecting the hearing of premature babies – how our funding is helping

      In 2016, we funded Professor William Newman at the University of Manchester to develop a quick test for a specific genetic mutation that increases someone’s risk of losing their hearing, if they have to take certain life-saving antibiotics. He used the results to obtain a further £900,000 from other funders to develop the test so that it can be used in clinics to protect the hearing of premature babies. Tracey Pollard, from our Biomedical Research team, tells us more.

      By: Tracey Pollard
      12 July 2018

      Your essential summer packing list

      Whatever you’re doing this summer – heading on holiday, staying at home or tuning in to all the sporting action – we’ve a range of great products to help you, or a loved one with hearing loss, live life to the full. Plus, from 9 – 31 July, enjoy 5% off selected items in our Summer Essentials Sale.

      By: Sally Bromham
      09 July 2018

      Comedian Tom GK is getting geared up for his new show

      Comedian Tom GK is getting geared up for his new show ‘Hearing Loss: The Musical’ which he is due to premiere at the Edinburgh Fringe Festival. Tom, who featured in Action on Hearing Loss’ comedy fundraiser ‘Laughing to Deaf’ in May, talks about how he uses his comedy to be heard in a world where he can sometimes feel left out.

      By: Tom-Gockelen Kozlowski
      09 July 2018

      Recent Posts

      Apple Airpods

      Is Apple becoming more accessible? Apple have recently announced that their Live Listen feature that is available on their Made for iPhone hearing aids, will now be made available for their wireless Airpod earphones in their next software update. So what does this mean for people with hearing loss? Jesal Vishnuram, Technology Manager, tells us more.

      By: Jesal Vishnuram
      12 July 2018

      Protecting the hearing of premature babies – how our funding is helping

      In 2016, we funded Professor William Newman at the University of Manchester to develop a quick test for a specific genetic mutation that increases someone’s risk of losing their hearing, if they have to take certain life-saving antibiotics. He used the results to obtain a further £900,000 from other funders to develop the test so that it can be used in clinics to protect the hearing of premature babies. Tracey Pollard, from our Biomedical Research team, tells us more.

      By: Tracey Pollard
      12 July 2018

      Your essential summer packing list

      Whatever you’re doing this summer – heading on holiday, staying at home or tuning in to all the sporting action – we’ve a range of great products to help you, or a loved one with hearing loss, live life to the full. Plus, from 9 – 31 July, enjoy 5% off selected items in our Summer Essentials Sale.

      By: Sally Bromham
      09 July 2018

      Comedian Tom GK is getting geared up for his new show

      Comedian Tom GK is getting geared up for his new show ‘Hearing Loss: The Musical’ which he is due to premiere at the Edinburgh Fringe Festival. Tom, who featured in Action on Hearing Loss’ comedy fundraiser ‘Laughing to Deaf’ in May, talks about how he uses his comedy to be heard in a world where he can sometimes feel left out.

      By: Tom-Gockelen Kozlowski
      09 July 2018